Oris Opens Tmall Store; `Pavilion Day´ Launched for Luxury Brands
(WorldNews China)

Swiss luxury watchmaker Oris, best known for its diving, aviation and motorsport collections, announced the launch of its first flagship store on Alibaba Group`s shopping site Tmall, the largest B2C marketplace in China. The Oris launch is the latest sign of luxury brands embracing new sales and marketing channels in a bid to reach the country`s Internet-savvy younger generation. Oris would be the latest among a series of luxury watchmakers to join Tmall, including the LVMH-owned Tag Heuer, Zenith and the Swatch Group-owned Tissot. Liu Xiuyun, general manager of Tmall`s apparel division, said most of Tmall`s...